Welcome back. Today's topic will be Ease of Access regarding to video games.
A game with great ease of access, easy to buy the game, easy to see the trailers of the game, and most importantly, easy to go from loading screen to the target game content is a great game. I've been playing numorous games lately, mainly the single player games with great graphics. One thing I've noticed is that out of all the games I thought was fun, all of them had very short loading time, no prelogs of dialogues of somesort that player have to go through to get the fun part of the game. Examples are Call of Duty Black Ops and Batman Asylum. To make sure the game is popular, it has to be easy for players to buy the game, sounds something unimportant, but is not negligible. Online order solved the issue of players having to travel afar or not have shipment at certain stores. Ease of access to trailers of the game boost popularity greatly. Many gaming companies already know this by heart, and that's why they always put out these fabulous trailers for free, and sometimes at enormous their cost.
This has drifted my mind onto a related topic - marketting, which is something for the next topic.
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